Privacy Policy

This Privacy Policy contains important information about what personal details we collect, what we do with that information, who we may share it with and why, and your choices and rights regarding your information.

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Contact Details

If you have any questions about this Privacy Policy, you can contact us as at:

Alva Wealth Limited

93 George Street

Edinburgh

EH2 3ES

Email: info@alvawealth.co.uk

Telephone: 0131 604 0058

 

What Personal Data We Collect

  • Depending on the services we provide to you, we may collect and use the following types of personal data:

  • Identity Data – such as your full name, date of birth, National Insurance number, and identification documents.

  • Contact Data – including your home address, email address, and telephone numbers.

  • Financial Data – including details of your income, expenditure, assets, liabilities, bank account information, investment holdings, pensions, and tax status.

  • Health Information (basic) – general health details required for retirement, inheritance tax, and wider financial planning purposes.

  • Health & Lifestyle Information (detailed) – information needed for insurance applications such as height, weight, medical history, family medical history, smoking status, and alcohol consumption.

  • Your marketing preferences.

 

Why We Collect Your Data

We take your privacy seriously and we will only ever collect and use information which is personal to you where it is necessary, fair and lawful to do so. We will collect and use your information only if we are able to satisfy one of the lawful processing conditions set out in data protection laws. We may process your data for the following reasons:

 

  • Providing financial advice and services

  • Legal and regulatory requirements

  • Communications

  • To record your marketing preferences.

 

How We Collect Your Data

  • From you – for example, via our website contact form, during meetings, telephone conversations, by email, or through documents and forms you complete, such as factfinds.

  • From third parties – for example, product providers and credit reference agencies.

  • From professional introducers or advisers – for example, solicitors, and accountants who refer you to us or provide information relevant to your financial planning.

 

Lawful Basis for Processing Your Personal Data

Under UK data protection law, we must have a ‘lawful basis’ for collecting and using your personal information. You can find out more about the six lawful bases on the ICO’s website.

Of the six lawful bases under UK GDPR, we will primarily rely on the following lawful bases:

  • Consent – you have given us clear consent to process your personal data for a specific purpose.

  • Contractual necessity – to deliver our services under our client agreement.

  • Legal obligation – to comply with FCA rules, AML requirements, HMRC reporting, and record-keeping requirements.

Who We Share Your Data With

To provide you with our professional services, we may share your personal data with third parties where necessary. These include, but are not limited to:

  • Product providers and platforms

  • Regulators and authorities

  • Service providers

  • Medical professionals (insurance applications only)

We do not sell your data to third parties or share it for unrelated marketing purposes.

 

How Long We Keep Your Data

We will keep your personal data for as long as necessary to provide our services and to maintain accurate records.

After our relationship ends, we will keep your data for at least six years to meet legal and regulatory obligations. In some cases, we may keep it longer where required for legal, regulatory, or business reasons.

 

Your Rights

Under UK data protection law, you have a number of key rights in relation to your personal data which may be exercised in certain circumstances. These include your right to:

  • Be informed about how your data is collected, used, stored, and shared.

  • Request copies of the information we hold about you which you can do by submitting a Subject Access Request (SAR). 

  • Request any inaccurate personal information we hold is corrected.

  • Request that we send an electronic copy of your personal data to another organisation.

  • Request that we limit how we use your personal information.

  • Withdraw consent or ask us to delete your personal information where there is no legitimate or compelling reason for Alva Wealth to retain it. 

  • Complain to the ICO if you believe your data has been mishandled.

We will respond to requests regarding your rights in line with UK GDPR and within statutory timeframes.

 

Complaints & Contact

If you wish to exercise your data protection rights or have concerns about how we use your personal data, please contact us at the details provided at the top of this page.

If you are unhappy with our response, you have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO), which can be contacted as follows:

 

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Website: https://ico.org.uk/make-a-complaint/

Helpline: 0303 123 1113

Last Updated: October 2025